![]() ![]() The fundamentals of fundraising have reached an inflection point and we’re proud to be contributing to the revolution”. The Kite Factory has developed an approach dubbed the ‘Engagement Framework’ that has successfully helped change the way charities like WaterAid, Diabetes UK, The British Red Cross and The Children’s Society deploy their fundraising strategies, whilst continuously testing to understand effectiveness in both the short and long-term.Ĭhristian Taylor, Strategy Director at The Kite Factory said: “This research is designed to help focus attention on five key barriers for individual giving and provide charities with a tool to create integrated fundraising communications that tackle the barriers most relevant to them. This confirmed the need for a new approach to fundraising that reduces the need to ask in a way that aggravates while creating closeness and understanding and demonstrating impact while creating value for the consumer. In addition to the barriers to donation, the agency asked the 2,126 respondents using YouGov’s RealTime Omnibus what charities could do better to motivate them to donate.
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